November 30, 2006

Direct to you from (and me....)

This email may contain words like, "hi," "bye," and "how are you?" It may even contain a few smiley faces. But it doesn't contain formaldehyde, which is used to preserve dead people. There isn't any methane either, which is in cow farts. No, none of those ingredients are in this email, but they are in cigarettes and/or cigarette smoke.

How long did it take you to read the above email? 15 seconds? 30 seconds? Yep, time is money. Especially if you're Big Tobacco which spends $42 million every day on advertising. So in the time it took you to read this, Big T. just dropped around $14,580. That's some serious moolah.

This email may contain confidential information that is solely for the use of the intended recipient. In other words, it's top secret. And since we're on the topic of secrets, Big Tobacco has a few crazy secrets of their own. One that we came across in a 1993 tobacco document said, "Would disclosure of urea as a tobacco additive have a negative effect on consumer perception, given that it is a constituent of urine?" MMmmm... urine.

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